Jānis Kārklītis

I am Head of eCommerce platforms @ IGLU Soft Play, where I spend my days improving sales on various e-commerce channels via data. For the last 7 years, I have been learning and working in the field of e-commerce, from supply chain to marketing and product development. My expertise spans account management, marketplace expansion, PPC advertising, analytics, email marketing, e-commerce marketing, performance marketing, SEO, brand building, marketing strategy, and logistics and warehouses. I’m passionate about leveraging data-driven insights to optimize customer acquisition, retention, and revenue growth across multiple digital touchpoints.